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Satellite Media Tours (SMTs) are
the most timely, efficient and cost-effective way to get your
message out to the broadcast media. Satellite media tours
consist of a sequence of one-on-one satellite interviews with a
series of pre-booked television reporters across the country or
around the world. Satellite media tours generally are conducted
from a studio but can originate from remote locations and may be
aired live by the television station or recorded for a later
airing.
We will work with you to develop
the story, writing the media alert and handle all booking and
production needs, including media training and final reporting.
Our packages are full-service,
including the research and development of your story,
preparation of your spokesperson, all production needs and final
follow-up with stations. Copies of the broadcast are also
supplied for use on your website or other marketing purposes.
SMT SERVICES INCLUDE:
Story Development
Writing Media Alerts
Complete Station Booking
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Fax alerts to more than 850 stations, targeting all
relevant producers and reporters by name and beat assignment
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Station follow-up by our in-house media bookers
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Customized plan to target markets and programs of
importance to you
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Station relations and scheduling
Full-Service Production
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All satellite time, transmissions, uplinks, phone lines,
etc.
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Single or multi-camera shoots
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Broadcast from a studio or remote location
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B-Roll playback to supplement spokesperson
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All necessary personnel including director, event
coordinator, make-up, etc.
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Recording a generic interview with spokesperson for
stations that miss the feed
Follow-Up
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Nielsen SIGMA Encoding to track all placements
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Phone follow-up to confirm placements
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Distribution of generic interview to additional stations
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Initial verbal usage report within 24 hours and weekly
on-going report
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